Alana Karen is an award-winning tech leader, author, and speaker with over 20 years of experience in the industry. During her extensive career at Google, she led teams across Search, Ads, Fiber, and Google Grants, focusing on scaling products and developing high-impact teams. Today, she uses that experience to support others through coaching, writing, and speaking on leadership, AI, and navigating the evolving tech landscape.

Alana’s work centers on how the "people" side of technology creates better products. This includes sharing stories from a long career in the industry, exploring how company cultures evolve, and providing practical tools for professionals to sustain their careers.

Alana’s website is the authoritative resource, and she also has a weekly newsletter you can subscribe to via her website or at alanakaren.substack.com.

The first edition (How We Got Here and Why We Stay) focused on breaking stereotypes and sharing the lived experiences of over 80 women in the industry. The second edition, Navigating the Hard Tech Era, builds on that foundation with three new chapters exploring the post-2020 landscape. It dives into the shifts in DEI and remote work, the return to more traditional company cultures, and how to build a resilient career path in an AI-driven world.

Yes. The Adventures of Women in Tech: The Workbook was released in 2022. It provides actionable exercises and practical tips to help you diagnose career challenges, build resilience, and develop the tools needed to advocate for yourself and your goals.

Both editions and the workbook are available on Amazon and at alanakaren.com/books. The first edition and workbook are also available at other retailers. Use the contact form for bulk orders.

• Career and Job Coaching: Tailored for those navigating career pivots, seeking a sounding board for workplace challenges, or looking for long-term growth strategies.

• Get Hired Coaching: Specific tactical support for resume writing, LinkedIn optimization, and leveraging networking for referrals and introductions.

• Book Coaching: Dedicated support for aspiring authors to help move from the idea phase to a finished manuscript, drawing on Alana's personal experience as a published author.

You can book a session directly through the Calendly link on the Coaching page or reach out via the contact form.

It’s a decluttering and organization service focused on helping people reclaim their living and storage spaces. Drawing on a background in tech operations, the approach looks at the home as a system, focusing on logistics and functionality so that your space truly works for your lifestyle.

Her service is based in Palo Alto and serves the Peninsula and South Bay, including cities like San Mateo, Menlo Park, Mountain View, and San Jose.

From January through March 2026, Home Space is operating on a "pay what you can" basis while building a portfolio of work. You will receive a project quote, but you are welcome to pay what is comfortable for your finances. In exchange, "before and after" photos (with all personal information obscured) are used for the website.

Yes. Alana regularly speaks at conferences, summits, and internal company events. Her topics include leadership, the "Hard Tech Era," AI, and career resilience. For inquiries regarding keynotes, panels, or workshops, please use the contact form.

Yes, you may cite Alana’s work. She loves hearing where her research is used, so please use the contact form to notify ahead of publication.